Building the event page.
Banner, colors, fonts and your web address, in the builder.
Every event gets a public web page at /event/your-address, free, with no separate hosting to arrange. It is where you send people, and where they register.
Where it lives
Open Event Website from the Setup group in the event sidebar. It opens the Event Website Builder. The public address and the summary shown when someone shares the link are on the builder's Settings tab.
What the page shows
The page is built from your event, so most of it fills in by itself:
- the event name and full details from Basics
- the schedules that are published, with their dates, times and locations
- the active ticket tiers, with prices and descriptions
- a registration call to action, when registration is open
That means an event with its basics and schedules filled in already has a usable page before you open the builder at all.
The builder
The builder shows a live preview of your page next to a Customization panel:
- Page: the event banner, the background color or image, an overlay to keep text readable, and the Organized by line under your event title.
- Colors: the page colors, set separately for light and dark mode.
- Typography: the heading and body fonts and their sizes.
- Themes: ready-made color presets, and the corner roundness of cards, buttons and text fields.
- Settings: the web address and the description.
Use Preview at the top to check the Overview, Register, Checkout and Confirmation pages a buyer moves through. The builder does not edit the page copy. The event name and details come from your event, so write them in Basics.
The one thing worth doing properly is the banner image. It is the first thing anyone sees, it is what gets shared, and the setup checklist counts the event website as done only once a banner is set.
Use a wide image, and check it on a phone before you settle: most people will meet your event on a small screen.
Publishing
The page goes live when you publish the event. While the event is a draft, its address shows a not-found page. Completed and cancelled events keep their page, so guests can still see what happened. See the event lifecycle.
What you control is what appears on it:
- Unpublished schedules are hidden from the public page. Use that to keep a session under wraps until you announce it.
- Inactive ticket tiers are hidden. Use that for an early-bird tier that has not opened yet.
- Registration off keeps the page visible while the form disappears. See opening and closing registration.
Sharing it
A new event starts with a random web address. Set a readable one under Settings > Web address in the builder, ideally before you share the link. Changing it later breaks links already sent out, and renaming the event does not change it.
Share the link as-is. It works on every device, needs no account to view, and the registration form is on the same page.
When you duplicate an event
Duplicating an event copies the page design unless you untick Event Website in the duplicate form, so a recurring event does not need rebuilding each time. The copy gets its own new address, and the page name is updated to match the new event.
Last reviewed October 7, 2026